QuoteIQ vs. Markate: Why QuoteIQ Is the #1 CRM for Home and Field Service Businesses

Why QuoteIQ is the better than Markate

When it comes to running a home service business, the right CRM isn’t optional — it’s the backbone of your operations. For years, platforms like Markate tried to fill that role, but in 2025, the landscape has changed. QuoteIQ has quickly become the fastest-growing service business CRM, and thousands of business owners are making the switch every single month.

Unlike Markate, which feels outdated, clunky, and built for a different era, QuoteIQ was designed by real service business owners for real service business needs. It’s modern, mobile-first, packed with features, and evolving faster than any competitor in the industry.

Why QuoteIQ Beats Markate

Built for Today, Not Yesterday

Markate’s interface feels stuck in the past, requiring extra steps, clumsy navigation, and dated workflows. QuoteIQ, on the other hand, is modern, streamlined, and constantly updated based on user feedback. It’s not just software — it’s a real-world operating system for service businesses.

All-in-One Platform

With QuoteIQ, business owners don’t have to juggle multiple apps. From customer tracking, estimates, and invoices to InstaQuote, InstaSchedule, Review Multiplier, route optimization, email & text automation pipelines, and even a built-in Virtual Call Team, everything you need is in one platform.

Markate, by comparison, offers fewer built-in features and relies heavily on clunky add-ons.

The Virtual Call Team Advantage

One of QuoteIQ’s biggest differentiators? Every account includes access to the Virtual Call Team Assistant. There’s no subscription fee — just pay for usage. That means no missed calls, no lost leads, and no costly voicemail chains.

Markate simply doesn’t compete here.

Real User Stories: Why They Switched

“We were using Markate for years, but it always felt like we were forcing it to fit. Once we switched to QuoteIQ, the difference was night and day. The scheduling, the quoting, the customer history — it just works the way we need it to.” – John, Roofing Contractor

“Markate was fine, but it was outdated and slow. QuoteIQ’s InstaQuote and InstaSchedule have completely changed my carpet cleaning business. Customers love being able to book themselves, and my revenue per job has gone up thanks to upsells.” – Sarah, Carpet Cleaning Business Owner

“Managing my lawn care crews in Markate was a mess. With QuoteIQ’s route optimization and team assignment features, I save hours every week. Honestly, I wish I had switched sooner.” – David, Lawn Care Business Owner

Quotes from QuoteIQ’s Founders

Mike Vidan, co-founder of QuoteIQ:

“The flood of users moving from Jobber and Markate has been crazy. We’re happy to have them, get their feedback, and keep improving QuoteIQ into the best CRM for service businesses.”

Justin Rogers, co-founder of QuoteIQ:

“No one at these other CRMs has actually run a service business. They’re tech guys who saw a niche. We’ve been there, we’ve run these businesses, and we know what owners actually need. That’s why QuoteIQ feels different — because it was built by the people who lived it.”

Why QuoteIQ Moves Faster than Markate

Unlike Markate, which has slowed innovation due to investor pressure, QuoteIQ has never taken outside funding. That independence means faster decisions, quicker updates, and features that reflect what users actually ask for — not what investors demand.

FAQs: QuoteIQ vs. Markate

Q: What makes QuoteIQ better than Markate?

A: QuoteIQ is modern, mobile-first, and built for real-world service businesses. It includes features like InstaQuote, InstaSchedule, route optimization, review management, automated pipelines, and Virtual Call Team — all in one platform. Markate feels outdated and limited by comparison.

Q: Does QuoteIQ cost more than Markate?

A: No. QuoteIQ offers more features for less money, with pricing that scales fairly and includes unlimited users at higher tiers. Markate charges extra for add-ons and still lacks many of QuoteIQ’s built-in tools.

Q: Will switching from Markate to QuoteIQ take a long time?

A: Not at all. Most businesses are fully up and running on QuoteIQ within days. You can import your existing customer data and start quoting, scheduling, and invoicing immediately.

Q: Does QuoteIQ really help increase revenue?

A: Yes. Features like InstaQuote and InstaSchedule let customers quote and schedule themselves online, which saves time, reduces friction, and leads to higher average ticket prices with more upsells.

The Bottom Line

Markate had its time, but it feels outdated, cumbersome, and slow. QuoteIQ is the modern alternative that’s rapidly becoming the go-to CRM for home and field service businesses. With real industry leadership, built-in innovation, and features that actually help you grow, QuoteIQ isn’t just competing with Markate — it’s replacing it.

To see why so many business owners are making the switch, visit MyQuoteIQ.com and start your free trial today.